Coronavirus (COVID-19)
For health information and advice, read our pages on coronavirus. Learn about the government response to coronavirus on GOV.UK.
Covid-19
Contrast
Sign Up

Healthier Futures - Our priorities

To achieve our vision we know we need to make fundamental shifts in how we work. As such, we have defined three priorities that will underpin all of our activity, these are:

  1. We will deliver our clinical priorities and improve outcomes for our population
  2. We will make the Black Country and West Birmingham the very best place to work
  3. We will create a sustainable and effective system

PoP

How we will deliver our priorities

In order to deliver our system priorities, we have drafted a set of five system principles that will support and guide the approach of our system. These are:

Changing how we work, for example, acting in collaboration rather than competition across providers, requires us to focus on transforming the culture of our organisations more than their structures. We see our role as protecting the resources we have – people, economic, environmental – and ensuring that we provide the taxpayer with the maximum value for their investment.

Patients should not be impacted when crossing from NHS services to council services. Health and social care will work together to design services at regional, system and place levels to deliver person-centred care.

We will be clear on the scope of our activities for a particular condition or population and how our activity adds value to the treatment people receive. This will create networks of providers around an identified need, working together towards an agreed set of outcomes and objectives. Together, the networks will be responsible for how resources are invested, for reducing duplication and getting the most value from services.

In the NHS Long Term Plan, there is considerable focus on personalised care and prevention. We will make sure that services are set up so that individuals can make decisions that allow them to get the most value from that service, and can make decisions that keep them healthier for longer.

System working means collective responsibility across all areas of service delivery. Our system governance enables shared decision-making, so the outcomes of our decisions will also be shared. Our approach will be centred around a culture of transparency and learning.

In The News

  • United support for Breastfeeding Week

    Infant Feeding teams and midwives across the Black Country and West Birmingham will be supporting and encouraging mums this National Breastfeeding Week which runs from Monday 27 June until Friday 1 July. This year’s theme is “Everyone has a part to play in helping mums to breastfeed” with a focus on the difference that can be made if everyone supports breastfeeding. And the Black Country and West Birmingham Local Maternity and Neonatal System (LMNS) is highlighting the help that is available fo...
  • Mental health and learning disability chief confirmed to lead new NHS Board

    Respected local NHS leader Mark Axcell has been formally appointed as substantive Chief Executive Officer for the Black Country Integrated Care Board (ICB).  Following a successful recruitment process, Mr Axcell, who has held the position on an interim basis since November, will now officially become CEO on 1 July when the new NHS organisation launches.   Mr Axcell joins the ICB from his previous role as Chief Executive of Black Country Healthcare NHS Foundation Trust, the local...
  • Healthcare professionals encouraged to return to practice

    A special online event will be taking place in June for nurses and allied health professionals (AHPs) looking to return to practice. The Return to Practice Programme is for qualified nurses or AHPs who are no longer registered and wish to return to work. Those eligible must have been off the Health and Care Professions Council (HCPC) or Nursing and Midwifery Council (NMC) register for more than two years, or must not have registered within five years from the date of their qualification. Hoste...
  • Chief People Officer appointed to future NHS Board

    A Chief People Officer has been appointed to the executive team for the new Black Country Integrated Care Board (ICB). Mrs Shajeda Ahmed will take up the role once the ICB formally begins operation, moving to the Black Country from her current role as Executive Director of People, Organisational Development and Inclusion for North Staffordshire Combined Healthcare NHS Trust. As Chief People Officer, she will be responsible for all aspects of staff recruitment, training and wellbeing for the IC...
  • Putting our fantastic midwives in the spotlight

    Today (5 May) is International Day of the Midwife and the Black Country and West Birmingham Local Maternity and Neonatal System (LMNS) wants to thank those who make a difference to families across our communities. Sally Roberts, Chief Nursing Officer for NHS Black Country and West Birmingham CCG, said: “How fantastic that we can make today all about our wonderful midwives. “Once again, we find ourselves talking about another difficult year for them as they have supported mums-to-be a...
  • New appointment to future NHS Board

    The leadership team for the new Black Country Integrated Care Board (ICB) continues to take shape with the appointment of a new executive. The ICB, which will begin operation on 1 July 2022, has successfully appointed to the role of Chief Operating Officer.   The news follows last week’s announcement that the NHS had gone out to advert for a substantive Chief Executive Officer to lead the ICB. The role of Chief Operating Officer will be held by Mr Matthew Hartland, who is currently ...
  • More than 2.6 million COVID-19 vaccines delivered

    Since the start of the vaccination roll-out, more than 2.6 million vaccines have been administered in the Black Country and West Birmingham. More than 980,000 people have now received at least one dose of the vaccine, with almost 690,000 taking up at least three doses.   The spring booster programme is also continuing at pace, with almost 47,000 eligible people vaccinated since March. Those eligible for a spring booster include care home residents, people who are 75 and over and those age...
  • Signs and symptoms of asthma

    This World Asthma Day (Tuesday 3 May), health chiefs in the Black Country and West Birmingham are raising awareness of the signs and symptoms of asthma. World Asthma Day is organised by the Global Initiative for asthma, which aims to improve asthma awareness and care. Asthma is a common lung condition that causes occasional breathing difficulties. It affects people of all ages and often starts in childhood, although it can also develop for the first time in adults. The main symptoms are a whi...
  • NHS seeks to appoint leader to top system role

    The NHS has today gone out to advert for a substantive Chief Executive Officer to lead the new Black Country Integrated Care Board and play a pivotal role within the local health and care system. Integrated Care Systems (ICSs) are partnerships of health and care organisations, local government and the voluntary sector. These partnerships aim to meet health and care needs, coordinate services and plan in a way that improves the health of local people and reduces inequalities between different gr...
  • Local NHS leaders reflect on COVID-19 pandemic

    Two years on from the first UK lockdown, health chiefs across the Black Country and West Birmingham have paid tribute to staff and members of the public. The declaration of the pandemic was made by the World Health Organisation (WHO) in January 2020 and the UK went into full lockdown on Monday 23 March 2020. Since then, health and care staff from across the NHS, local authorities and the voluntary sector have worked in partnership to provide services and support communities, as well as standin...